Mobile marketing strategy can be divided into 2: a push strategy and a pull strategy. A push strategy would be something like send messages directly to mobile phones of the target audience to trigger consumers to re-act on the message sent. On the other hand, a pull strategy would be something like exposing the commercial message to mobile phone users via other channels such as television, print media and/or Web in order to attract mobile phone users to respond with their mobile phones. Many academic researchers believe that a pull strategy is more effective because they are likely seen as less intrusive.
Due to the small size of the screen and keypad of a mobile device, it is often inconvenient for users to initiate a communication, which could be a challenging situation for marketers to overcome. Currently, there are three different types of method in mobile communication: Short code, image code and OR code. Each type has its own characteristic and often used in different circumstance. For next few weeks, I would like to talk about these three different types of methods for mobile communication.
QR codes and the Kelly Brooks Pepsi campaign
